Self Publishing: Why the Bad Name?

Why does self publishing have a bad name?

Probably in part because the industry allows books like this to be released.

To give you an idea of the quality of the book, here's an image of the first page from the first chapter. Think it's just a fluke? Here's the beginning of chapter nine.

Supposedly here is the link to the author's blog.

I can't tell if it's a massive joke or not. If you want some entertainment, read the comments on the Amazon link.

I don't think there's a way to adequately express my dismay at yet another example of why self-publishing is laughed at so often in the publishing community. There are so many authors that do work hard and eventually try (and sometimes succeed) the self-publishing route, risking getting their name muddied for being associated with that side of the industry, in part because of books like this.